Its old news by now, but the fact remains that In N Out Burger stealthily made an appearance in Korea last week. "What's the In N Out Burger," those of you who do not indulge in the pleasurable sins of the cow flesh or not from the Western United States innocently ask? And is it coming to Korea? For good? Why not treat the New Yorkers first? Or Canadians for that matter? What makes Korea so special?

This ad appeared on page 25 and page 32 of the "weather" and "home and garden" sections of two not very well known local newspapers
For those of you not in the know, how can I explain the wonderment of In N Out Burgers? A helluva lot bigger than a Kraze Burger? Tastier and much fresher than MacDonalds? Much cheaper than a W Burger? Thunder Burger? Smokey's Saloon, Brooklyn Burgers -- bah! Others simply cannot compete across the range of beauty: 3,000 won gets you a fresh, huge delicious burger in a class all on its own, tempered with crisp, green lettuce, cold, red beefsteak tomatoes and grilled or fresh onions its...its...Rather than tripping all over my words with overblown hyperbole, and understanding its like trying to describe the color "blue" to a blind man, I've opted to flash a photo of the golden goodness instead:

In N Out readies to push you the distance with a burger and "Animal" fries--mind the gap!
So, enough babbling. What's the deal you ask? I did, thank you kindly. And here's the response I got after writing in to In N Out's US Headquarters:
Dear D.B.:
Thank you for your interest in In-N-Out Burger®!
Yes, that was us selling our burgers at an event in Seoul, Korea, which took place yesterday at 1pm. I am sorry you were unable to visit us. We have done events like this before in other countries and they are just one part of our efforts to promote and expand our brand as well as determine the best way to continue reaching out to customers around the world. We do not have any immediate plans to open a permanent restaurant there, but this special event will help us make future decisions.
Thank you again for taking the time to contact us and for being a longtime customer!
Sincerely,
Marianne
Customer Service
Well, Ms. Marianne from Customer Service -- thank you for the insight, that settles it! Not just yet, is the call. Oh well, live to fight another day. In the meantime, keep your fingers crossed and be nice not naughty, and maybe you'll all be rewarded in a very short time. And for the record, here's what was served up for that one day event we all missed that created lines around the block!

Courtesy of http://blog.naver.com/PostView.nhn?blogId=apjjang31&logNo=70134289692&redirect=Dlog&widgetTypeCall=true
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Korea Blog - HiExpat.com |