Your Location: HiExpat.com Blogs Apgujeong, the Manhattan...

Korea Blog

Any Blog entry that advertises a business entity will be removed without notice.
Jul 14
BrownPassports

Apgujeong, the Manhattan of Seoul. Part 1: Lunch

Posted by: BrownPassports in Food & Drink  

Tagged in: vietnamese , neighborhoods , lunch , chinese , Cafes , art galleries , Apgujeong

Look for the best street in town for great food? Come on down to...

 

 

OK, well, there is no actual street called Tasty Blvd. But a journey down to the ritzy South-of-the-river neighborhood Apgujeong may be the next best thing. Loaded up with some of Seoul's finest restaurants, quirkest cafes, ritziest shopping and most high-class (and no-class) nightlife, its worth the trip out on any weekend.

 

I started out looking for a good place for cheap lunch eats in the area. Tasty Blvd., above, is a good bet for great steaks. As any steak place should be, it is a bit pricey, though, and like any pricey place in Apgujeong you'll look a little like a freak if you are t-shirted and camera-touting eating all alone in the high class atmosphere.

 

The Asian and fusion restaurants tended to be on the cheaper side. A number of these were in the area, such as Chop Chop:

 

 

And Chin Chen (cast your vote: which one sounds the most stereotypically Chinese?):

 

 

 

Mmm, beautiful plasticky goodness:

 

 

For a slightly more idiosyncratic and fusion-y Asian cuisine, try the Kitchenette, which doubles as a cafe. They have a small list of specials but they all sound interesting, usually twists on typical Korean food:

 

 

I settled, ultimately, on Vietnamese food, a place called Little Saigon:

 

 

Little Saigon has a nice minimalist, modernist interior with concrete walls, hanging lamps and not much of "Vietnam" in sight. Or sound -- there is no music played either inside or outside on the cozy patio, which makes it a nice place to have a conversation with your dinner partner undistracted.

 

 

Or, for that matter, to waft in the sweet and tart smells of lemon, chili, beef, stir-fried noodles and sesame that hits you the moment you walk into the place.

 

I picked up the menu, inspired and excited by the smells around me, and picked out a noodle dish, Pho Xao, because I was achin' for some bacon:

 

 

 

Pho Xao, in all its glory:

 

 

Great tasting noodles and stir-fried vegetables, with the bacon cooked to a perfect level of juicy succulence. The whole ensemble tasted mightly of sesame with a delicate touch of sweet and hot chili, while for large-flavor lovers like myself, a bowl of sweet and sour chili sauce on the side was included. The dish included peppers, green onions and scallions, carrots, bean sprouts, bacon and noodles cooked to whatever the Vietnamese equivalent of al dente is.

 

 

Apgujeong is also a fantastic place to simply walk around and see what you can find. Small art galleries abound in the area, and since most of them are free of charge they are worth wandering into at one's leisure:

 

 

Gallery Hyundai, near Little Saigon, was showing a free exhibit by Korean artist Hwang Julie called "Men Over Flowers" which was a study of, well, men over flowers, and other miscellany:

 

 

 

After all that walking around and browsing, take a look at one of the many small, quirky cafes in the area. Cafe Si advertises organic coffee and tea:

 

 

And winning the Brown Passports award for best-named cafe, Mafia is a thuggishly cool looking spot with dark, sleek interior, a great street-side balcony, and hip R n' B and hip-hop inspired lounge music playing on the cafe speakers.

 

 

 

It also holds the important distinction of being one of the few Apgujeong cafes where coffee is not at least 6,000 a pop.

 

How to get there: Go to Apgujeong Station on line 3, exit 2. Walk out the exit and turn around (180 degrees), then turn right at the corner. You will walk for 2-3 blocks before hitting a major intersection. Cross the road and you will find yourself at the * symbol on this map below in the upper left corner of the map. The highlights of this review and subsequent reviews have been marked on the map so you can more conveniently find them (click through to see a bigger version). For all you shoppers out there, Rodeo Drive (marked on the map) is the shopping mecca of Apgujeong.

 

 

(Special thanks to Seoul Selection for granting me use of their excellent maps. Please do not reproduce without their permission)

 

Coming up next, an Apgujeong dinner at the most authentic pizza joint in Seoul, and Apgujeong's elite night life scene!

 

This post was originally published at Painting the Passports Brown

 


Share this page 
Facebook MySpace Twitter Digg Delicious Stumbleupon Google Bookmarks RSS Feed 
Related Posts

Comments (5)

needed a change
0
Cheers for writing about Apujeong in an accesible way. All you ever hear about it is fancy-this and expensive-that. I've been down there a few times but it's more confusing than well-trodden places like Itaewon because the sights are further from the subway.
Next time, be sure to put detailed directions on how to find these places though - that map doesn't help any of us!
Earl Bufford , July 15, 2010
Manhattan? I don't think so...
0
its nothing like Manhattan! NOTHING! don't even compare it....
NYC , July 15, 2010
where the brunch at?
0
First comment is aimed at the idiot above, code-named "NYC". People like you should never leave your country. It shows you don't read much since you didn't get past the title. Go home waygookin.
Second, to the person who wrote this article and you know, contributed something to the world, how about including the brunch spots? This is the place for brunch but the where they at?
Intelligent shade of blue , July 16, 2010
General directions and brunch
Jesse Germinario
I'm glad you asked, intelligent shade of blue! After the next two posts on Apgujeong I will be writing about Garosu-gil, which is a street in Apgujeong (west of the station) with great brunch places on it -- the area east of the station, covered above, is better for lunch/dinner and shopping in my experience.

As for directions, sorry if mine were vague but the area is a bit all over so its hard to provide directions to each. Your best bet is to follow the first bit of the directions:
1.) Apgujeong Station on line 3, exit 2.
2.) Walk out the exit and turn around (180 degrees)
3.) turn right at the corner.
4.) walk for 2-3 blocks before hitting a major intersection. Cross the road

Then:
5.) walk another 3-4 blocks (until you pass a large KB on the right), then turn right
6.) walk down and you will hit a fork in the road with a starbucks on it
7.) keep right. You can find most of the attractions just by wandering around this area or using the map above.

I hope this helps!
Part 2 on Apgujeong coming tomorrow!
Jesse Germinario , July 17, 2010
Manhattan?
0
I guess this dude who wrote this is from some real country side to think this place anything similar to the real Manhattan. Manhattan has culture and massive diversity of people not like this place that you so call Manhattan, its like calling Iteawon, little London. haha
NYC Inc , August 25, 2010

Write comment

smaller | bigger

busy
Home Jobs Resumes Food & Drink
Classifieds Events Blogs Directory
Korea Forum Community Groove ?
상호:주)유케이피 | 사업자번호 105-87-38724 | 대표: 다니엘에드워즈베렌트 | 전화: 070-7152-5551 (고객지원 1시~4시)
Copyright ⓒ 2010 HiExpat.com All rights reserved. The reproduction or replication of material is not permitted.

Korea Blog - HiExpat.com